“Another book for the ages from a master!…Once again, Ram Charan turns conventional principles on their head with this ingenious—and long overdue—reframing of competitive advantage. Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age. The numerous lively examples in this essential read will give business practitioners plenty to think about as they seek to keep innovating and maintaining an edge.”

“Rethinking Competitive Advantage is the book to redefine advantage for the digital generation. Charan lays out the new golden rules for an increasingly competitive world. His unfettered access to leaders of successful companies gives him insights that you won’t find anywhere else.”

“Charan delivers an incredibly insightful and practical guide for leaders and practitioners. The culmination of a lifetime of winning strategies, Rethinking Competitive Advantage is brimming with solution-oriented advice….A must-read.”

“Rethinking Competitive Advantage offers more than just valuable insight into thinking digitally; any reader will learn how to organize and lead for success. Thanks as always, Ram!”

“The companies we have invested in have mostly pursued a culture of attracting exceptional people, producing efficiently, and lowering cost. Market forces have obliged us to become more adaptable, consumer focused, and innovation oriented. Charan’s book Rethinking Competitive Advantage fits like a glove in helping us adjust to this new world, so much so that we are distributing it to all our top executives.”

“Winning the technological revolution isn’t about technology, as Rethinking Competitive Advantage demonstrates. Charan, grand master of strategy, has written the indispensable book on the radically new rules of the digital age.”