What people are saying about Rethinking Competitive Advantage
WELCOME TO THE AGE OF BIG TECH. THE OLD RULES NO LONGER APPLY.
How do companies gain competitive advantage in the digital age? In this lively, accessible guide, Ram Charan – million-copy-bestselling author and advisor to some of the world’s top CEOs – reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.
Drawing on the inner workings of the likes of Netflix, Amazon and Alibaba, Charan explains what makes the digital giants soar. He defines the six unwritten rules they seem to follow for using their digital platforms, ecosystems, moneymaking models, team-based structures, and leadership with a laser-sharp focus on the individual’s customer experience.
But these rules are not the preserve of Silicon Valley. Charan shows that they now apply to any company that wants to win against the competition. And with stories of how traditional companies like Fidelity Investments, Walmart, and B2W have adopted them, he offers a practical toolbox for applying them to your business, starting today.
Whether you’re a C-suite executive, a fledgling entrepreneur, or an employee eager to adapt to a changing world, Charan will help you see how your company can succeed in the digital age. This book will be your guide.