What the CEO wants you to know
How Your Company Really Works
Hardcover: 141 pagesPublisher: Crown Business; 1 edition (February 13, 2001)Language: EnglishISBN-10: 0609608398ISBN-13: 978-0609608395
The universal laws of business success . . . no matter whether you are selling fruit from a stand or running a Fortune 500 company
Have you ever noticed that the business savvy of the world’s best CEOs seems like a kind of street smarts? They sense where the opportunities are and how to take advantage of them. And their companies make money consistently, year after year.
How different is it to run a big company than to sell fruit from a cart or run a small shop in a village? In essence, not very, according to Ram Charan. From his childhood in India, where he worked in his family’s shoe shop, to his education at Harvard Business School and his daily work advising many of the world’s best CEOs, Ram understands business as few can.
The best CEOs have a knack for bringing the most complex business down to the fundamentals — the same fundamentals of the family shoe shop. They have business acumen — the ability to focus on the basics and make money for the company.
What the CEO Wants You to Know captures these insights and explains in clear, simple language how to do what great CEOs do instinctively and persistently:
Many people spend more than a hundred thousand dollars on an MBA without learning to pull these pieces of the puzzle together. Many others lack a formal business education and feel shut out from the executive suite.
What the CEO Wants You to Know takes the mystery out of business and shows the secrets of success used by business legends like Jack Welch of GE.
“What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager.”
— Jac Nasser, CEO and President, Ford Motor Company
“These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book.”
— Larry Bossidy, former Chairman and CEO, AlliedSignal
“This is a book that’s been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful.”
— Chad Holliday, Chairman and CEO, Dupont
“Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear.”
— Dave Robino, Vice Chairman, Gateway Computer
“Finally, a book that shows how business really works.”
— Bob Nardelli, President and CEO, GE Power Systems
“Business acumen-Ram Charan’s term for using the universal laws of business — is the name of the game today.”
— Lois D. Juliber, COO, Colgate-Palmolive
Download What The CEO Wants You to Know excerpt
MORE FROM RAM CHARAN’S LEADERSHIP LIBRARY