CEOs are used to cost productivity – the same work at much less cost. Revenue productivity is different. It is the same number of people, or the same investment in people, producing more revenues. That is exciting.
Now, how do you produce more revenue with the same investment in people? Better qualified, better educated people produce more revenue.
Look at how the world is changing. You must look at new customer needs and uses. Imagine new products at lower costs, better suited to the market. Innovate.
What would you change to get more revenue from the same people?
